INDIVIDUAL CASE STUDY Essay Example | Topics and Well Written Essays - 2250 words

INDIVIDUAL CASE STUDY - Essay Example Thus its organizational culture and leadership strategies are reflected in its focused strategic initiatives such as SWOT, PESTEL analysis and so on. However its leadership related and organizational culture centric problems have been highlighted in order to focus attention on its current level of operations. Business strategy is defined as the longer term directional thrust of the organization with specific focus of attention on resource capability enhancement strategies to achieve organizational goals in a competitive environment to satisfy stakeholders’ demands (Johnson and Scholes, 2002). The Real Chocolate Company Inc. has been in business for approximately three decades and now has become one of the top hundred fastest growing small public companies in the USA. Its concentration on gourmet niche chocolate market in the US is particularly significant against the backdrop of ever increasing diversity and complexity of the gourmet chocolate industry. With almost 300 chocolates in the portfolio and a further 100 turned out on special occasions like the Valentine’s Day, the company has achieved a marvelous feat of targeting every segment of the gourmet chocolate market. The company’s success is determined by the quality and strange enough the quantity of the product. With a gamut of popular proprietary recipes of its own, the company has positioned itself in the US market with unparalleled success. Its use of the best ingredients and chocolates has led to the current wave of demand for its caramel-coated apples, truffles, toffees and fudges among others which include even a range of sugar-free sweets. The company has been marketing a health-centric line of products to the health conscious customer. According to the National Confectioners’ Association (NCA) in 2006 alone the retail sales of confectionery topped $ 28.9 billion in the US while that of retail chocolate

A Comparison of Traditional and Non Traditional Way of Living Essay

A Comparison of Traditional and Non Traditional Way of Living - Essay Example However, there is not much pressure for children to break away from their families because they are taught to value family more than wealth. Moreover, the norms in our community suggest a simple and timid way of living. There is not much challenge that can really force a person to plan and strategize in order to break away from poverty and difficulties of rural living. Instead, the similar lives of each family somehow seem to say that life in Bhutan is just fine because it is how everybody in the community lives. Being of Nepali origin who was born in Bhutan, I became one of the refugees who suffered many difficulties. The refugee camps were made of bamboo, mud, and plastic. The camp is not a good place to live in but we did not have any choice. Therefore, we have to endure the extremely harsh circumstances brought to us. Living in camps is the worst experience I ever had. It was worse than the lives of many animals. Some animals are given good homes and enough food but we lived with just small spaces allotted for each member of the family. So many times, food is not enough for all of us so we learned to share what meager food is available. In addition, there was no electricity so we also suffered the heat and cold through changing seasons. We were also in dire need of water and sanitation. Life in camps means being thankful we are still alive. We had no right to complain. We only had to hope and pray that someday, the sun will shine brightly on us. Thankfully, that day finally came for me in 2010 when I resettled in the United States. The American lifestyle is completely different from what I have been used to. There are no friends to have a lazy chat with and no time that we can afford to waste. Even in rural areas, American living has high demands because of the standard of living.